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SOLUTIONS / 03
Competitor intelligence

Understand their next move.

Connect developments across competitor websites, announcements, campaigns, and selected public sources. Understand the change, its context, and what remains uncertain.

Let’s explore your question
START WITH A BETTER QUESTION“What changed in a competitor’s offer, message, or market focus?”ZENERAL / COMPETITOR INTELLIGENCE
WHAT WE HELP YOU UNDERSTAND

Keep your competitive picture current.

  • Build a focused competitor and source watchlist
  • Review product, positioning, and campaign changes
  • Compare developments over an agreed period
  • Separate observed facts from research interpretation
EXPLORE THE IDEA

See the question in motion.

Choose a scenario and move the timeline.
Everything you see is illustrative.

Illustrative scenarios

Fictional organisations.
Real questions to explore.

A FICTIONAL COMPETITOR

Small changes. A new direction?

Compare website captures and campaigns. See what the evidence suggests.

Interactive · about 20 seconds · you’re in control
FROM A QUESTION TO AN AGREED ENGAGEMENT

Make the scope useful.

What to bring to the conversation

  • A competitor watchlist and representative sources
  • A baseline or period to compare
  • Product, positioning or campaign questions

Representative public examples are a useful starting point. Access arrangements and confidential material should be discussed separately.

What we agree before starting

Source feasibility, the review window, sample or evidence acceptance, delivery format, cadence, and responsibility for ongoing changes.

Coverage and cadence depend on the sources and agreed scope. An illustrative example is not a delivery commitment.

Go further with a practical guide

Compare the offer, not just the price ↗

A worked comparison shows how delivery, promotions, stock, and product matching change the result.

Build a competitor brief from observable changes ↗

Connect website and campaign observations while keeping facts, interpretation, and open questions separate.

YOUR NEXT QUESTION STARTS HERE

What would you like
to see more clearly?

Tell us what matters to your business.
We’ll shape a demonstration around it.

Request a tailored demo