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SOLUTIONS / 01
Social intelligence

Understand the conversation.

Follow public conversations across sources. Explore the themes, voices, and shifts in sentiment behind the volume, with a clear path back to the posts.

Let’s explore your question
START WITH A BETTER QUESTION“What is gaining attention—and what is driving it?”ZENERAL / SOCIAL INTELLIGENCE
WHAT WE HELP YOU UNDERSTAND

A clearer reading of what people are saying.

  • Define the topics, brands, and questions that matter
  • Track matching public posts across configured social sources
  • Explore momentum, sentiment, geography, and attention
  • Inspect the source evidence behind an observation
EXPLORE THE IDEA

See the question in motion.

Choose a scenario and move the timeline.
Everything you see is illustrative.

Illustrative scenarios

Fictional organisations.
Real questions to explore.

A FICTIONAL PRODUCT LAUNCH

When a conversation starts to travel.

Watch posts build across platforms. Look beyond the total to find the story.

Interactive · about 20 seconds · you’re in control
FROM A QUESTION TO AN AGREED ENGAGEMENT

Make the scope useful.

What to bring to the conversation

  • Topic definitions, brands, and relevant languages
  • Configured source requirements and review window
  • The question your team wants to investigate

Representative public examples are a useful starting point. Access arrangements and confidential material should be discussed separately.

What we agree before starting

Source feasibility, the review window, sample or evidence acceptance, delivery format, cadence, and responsibility for ongoing changes.

Coverage and cadence depend on the sources and agreed scope. An illustrative example is not a delivery commitment.

Go further with a practical guide

What does a spike in conversation actually tell you? ↗

Use volume as a starting point, then inspect sources, themes, counting rules, and uncertainty.

YOUR NEXT QUESTION STARTS HERE

What would you like
to see more clearly?

Tell us what matters to your business.
We’ll shape a demonstration around it.

Request a tailored demo