01 / COLLECTION
Collect with purpose
Define subjects, keywords, sources, and collection cadence. The existing social workspace organises collection around private projects and configured tracking rules.
Built to connect.
Designed to explain.
Collection gets you the data. Context helps you understand it. Evidence gives your team something to work with.
A WORLD OF SIGNALS ILLUSTRATIVE
𝕏
A conversation startsSocial signals
Something changesCompetitor website
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A price movesMarket observation
−12%A notice is publishedRegulatory source
zeneral.
CONNECTED INTELLIGENCEStart with a better question.
Every signal has a source.
FROM SOURCE TO UNDERSTANDINGEvery layer
Every layer
adds perspective.
A clear path from the question you ask
to the evidence you can inspect.
02 / DEDUPLICATION
Keep observations distinct
Source and post identifiers help distinguish records and avoid counting the same collected item twice. Separate posts can still describe the same event; volume needs context.
03 / ENRICHMENT
Add analytical context
Explore themes, sentiment, entities, and other available attributes. Automated analysis is an aid to investigation, with uncertainty and source limitations considered during review.
04 / TRACEABILITY
Leave a trail to follow
Keep source links and observation context close to the findings. A reviewer should be able to inspect what an interpretation rests on, and what the evidence does not establish.
05 / SPECIALIST REVIEW
Make room for judgement
For managed services, researchers assemble context, compare observations, and record open questions. Scope and deliverables are agreed for each engagement.
Software to explore.
People to investigate.
Social intelligence
Project-scoped tracking, post exploration, filters, and analytical views help teams investigate collected social conversations. Available sources and enrichment vary with project configuration.
Research and monitoring
Competitor, pricing, diligence, and compliance engagements combine scoped collection and specialist research. Findings are delivered as agreed briefings, comparisons, dossiers, or trackers.
Access, source availability, collection frequency, and reporting requirements are confirmed during scoping.
YOUR NEXT QUESTION STARTS HEREWhat would you like
Request a tailored demo What would you like
to see more clearly?
Tell us what matters to your business.
We’ll shape a demonstration around it.